So recently we have come across a number of online start up companies cropping up creating a service that allows artists to have instant online mastering of their tracks to a ‘professional level’.
We decided to dig deeper and have a little play with what these guys are doing, review it and see what you think.
We first noticed this service by a barrage of Facebook advertisings, assuringly targeted toward us. Instantly I thought, what a load of sh*t! I probably feel the same now…
I decided to put the service to the test and see what I though. Straight of the mark my first notice was this was not actually a mastering service - it is simply a encoded pre-set system, completely avoiding the normal procedures of real mastering studios do, like that of META data and tracking data.
The turn out of my track simply sounded boosted on all frequencies, especially the high end. Whilst squashing things extensively. My thoughts are that it simply boosts each frequency to the maximum it can - not accommodating for each frequency individually or any EQ techniques at that. The whole ‘sound wall’ war is over, the times when everyone cranked up their tracks to the highest volume; every music outlet now simply compresses the tracks, so there is no point in cracking the volume to the highest you can - clearly this service didn’t get the memo.
If you want something to be released on a ‘Professional Level’ like stated by the service; this is sure as hell not the way to go. Not only does the quality turn out worse that ‘professional level’ it is also not even to a iTunes, MP3, quality standard.
Personally, I would rather stick to real people (with ears) as a pose to a algorithm pre-set program that simply cranks your track up to meet a ‘wave shape’. The whole art of mastering and studio engineering, for both those in the industry and up and coming producers, is going to see a big change due to these services; which sucks. One of them wrote ‘Never waste money on an engineer again’ - wow, way to kill our already technology diluting industry.
What are your thoughts? Comment below and let us know!
A DUTCH company called Yalp, has launched their new ‘Fono’ Outdoor DJ booths to be installed in public parks in order to provide a free dance floor haven across Holland, Finland and Denmark.
The product is made with the intent to inspire the youth to get involved with DJing and progress their talent in a social enviroment; completely free! (We think it’s pretty dope!)
Enclosed with in a shelter, the waterproof mixer and CDJ style deck interface allows users to connect two iPhone’s tracks and mix tracks with added FX features and cue functions.
Check out the videos below to listen to the system in action - although the sound quality doesn’t seem all that great, the concept of youths gathering together to have a DJ session rather than sitting on the swings with a pint of larger seem a vast amount better!
We wish we had these as children! Let’s hope it catches on!
- Fresh Sounds